The Adobe Foundation, The Black Eyed Peas, and the Entertainment Industry Foundation have partnered to provide youth from underserved communities access to music and multimedia production tools and the high-tech skills to use them. Based on the belief that kids can use video, dance, music, and art to spark social change in their communities, these organizations have launched two Peapod Adobe Youth Voices Academies in the San Francisco Bay Area, with more sites to follow worldwide.
The aim of the academies is to nurture self-expression, creativity, community involvement, and digital literacy among young people — the kind of education these organizations feel is critical for today's youth.
"As a group, we've made a commitment to help give teens the artistic tools and opportunities to help them realize their fullest potential," says will.i.am of The Black Eyed Peas, who grew up in the projects in the Boyle Heights district of Los Angeles, California. "Thanks to the incredible generosity of Adobe Youth Voices, we are able to expand our vision and give even more kids a chance to be productive, enterprising adults."
Adobe Youth Voices and Peapod Foundation public service announcement
Adobe Youth Voices, introduced in 2006, currently has more than 160 sites in 31 countries. In 2008, The Black Eyed Peas opened the first Peapod Academy, a state-of-the-art music and educational center and recording facility serving foster care youth and other at-risk teens, at the Watts/Willowbrook Boys & Girls Club in Los Angeles. The new Peapod Adobe Youth Voices Academies sites combine both efforts, resulting in a high-tech curriculum with the latest multimedia production tools, recording studio tools and expertise, and mentoring in the performing arts.
The Adobe Foundation's commitment to the academies includes a US$1 million cash donation along with other in-kind support, including a comprehensive training program designed for youth and educators, and volunteer support from Adobe employees. The Peapod Foundation will contribute a fully equipped recording studio at each site, along with expertise and mentoring.
About the Adobe Foundation and Adobe Youth Voices
The Adobe Foundation is a 501(c)(3) private foundation created and funded by Adobe Systems Incorporated to leverage human, technological, and financial resources to drive social change and community improvements. The Foundation's Adobe Youth Voices global philanthropic program brings digital and multimedia tools and training to students and educators and empowers youth to comment on their world, share their ideas, and demonstrate their potential to take action in their communities. The Adobe Youth Voices global network currently includes more than 160 sites, grantees, and organizations in 31 countries engaging youth and educators in schools and out-of-school programs.
The Black Eyed Peas Peapod Foundation encourages social change by uniting people, especially children, through the universal language of music. The Peapod Foundation was established as a Charitable Service Fund administered by the Entertainment Industry Foundation.
The Entertainment Industry Foundation (EIF), a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education, and social issues.
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